• Activation of competition sport activities in an area with prime conditions for cross-country skiing • The impact of cross-country skiing exercise on health is outstanding and the sport promotes public health
• Presenting the springtime appeal and attractiveness of the nature of northern Scandinavia and the entire Barents region • Communicating the northern dimension and its multisensory opportunities using the international television sports channel Eurosport and other media • Promotion of international commercial marketing collaboration using sports
• Utilising the opportunities provided by springtime snow and light elements • Increasing the provision of services in the region and the popularity of international business activities
• Communication cooperation using national and international channels • Networking marketing cooperation for an international event